Marketing Strategies for Small Businesses
SEO ANALYSIS AND THE CONCEPT OF WEB RANKING
Search engine optimization is the process of increasing the volume and improving the volume of traffic to a website. An SEO analysis on the other hand is a process through which various tools are used to determine the activities in a website. It generates information such as visitor demographics, keywords, site history, site linkages and overall ranking of the site. Therefore, a well optimized site will lead to a higher website ranking. This shows how a site compares to others on the internet.
Tools used for the analysis:
These are available on the internet either for a fee or for free. Examples of the free tools include keyword research and backlink investigation. Some of the best paid tools include SiteTrail, WoodRank, Traffic Travis, SEO workers, Seoptimer and Hubspot’s marketing grader. It’s good to note that, the paid tools always generate the best results.
You can also get free and paid SEO analysis done for you by SEO companies such as SEO Morayfield and many others.
How to optimise a web site
Search engines such as Google and Bing respond to a website mainly depending on its quality of content. It is therefore right to state that a web page behaves according to its contents, and a search engine behaves according to some algorithms. Therefore, publishing quality, keyword rich, original content on current topical ideas with good designs will lead to better ranking. To get this website optimisation and design work done we recommend Web Design Caboolture.
How to make the analysis for website ranking
The approach used will depend on an individuals’ information need. Is it specific or general? For instance, one may only be requiring information on website ranking whereas another person will require a full report which includes the number of visitors to a website among other information. Therefore, the first procedure is to select the right tool, and then collect the information from the target website. The data collected should then be analyzed to yield meaningful results. Various methods of data analysis such as link analysis, competitor analysis trend analysis, and time-series analysis are used. Finally, compare the generated information as it relates to one another. This will help establish your strengths and weaknesses. The generated information will include the site ranking among other information which is related.
Applicability of the information generated during a SEO analysis in improving website ranking
Keyword information: This generates data on the most searched words or words which are currently being used for search on the internet. This will help in deciding the best keywords to use in your tags, and the best articles to publish in order to increase traffic to your site.
Site ranking: This shows how a website fairs against another. This will help determine strategies to adopt in future. An SEO analysis which gives high site popularity can help a marketer take advantage of marketing over the internet.
Visitors’ behavior: This tracks a visitor in terms of information needed and frequency of visits. It can help establish a link with key visitors in order to provide the desired information and improve the ranking.
Site history: This establishes when a site first came online. This will help establish the growth trends of the site.
Visitor demographics: This helps to establish the visitors in terms of age, gender etc. and helps to understand who views your information mostly and why.
SEO analysis is a practice that each and every website or blog owner should adhere to. This will help improve on the weak points to improve the ranking of the site. Finally, publishing quality keyword rich content is the key to a well optimized site.